Your job is simple: Show them they'll make MORE money than they spend. Here are three easy ways to explain it:
The Problem:
When businesses don't call leads back fast enough, those leads go somewhere else.
Simple Math:
A business gets 10 people asking for their service each month
If they call back fast, 2 people buy (that's 20%)
If they call back slow, only 1 person buys (that's 10%)
That ONE lost customer could be worth $500 to $5,000
What You Say:
"Every time you miss a customer because you didn't call back fast enough, you lose $500 to $5,000. Our $1,500 system saves you from losing just 1 or 2 customers, and it already paid for itself."
The Problem:
When customers skip appointments, the business can't work or make money during that time.
Simple Math:
About 2 or 3 out of every 10 appointments get skipped
Each skipped appointment loses the business $150 to $500
That's $300 to $1,500 lost every single month
Our reminder system stops people from forgetting
What You Say:
"If 2 or 3 customers skip appointments every month, you're losing $300 to $1,500. Our reminders cut that in half. You make your money back in the first month."
The Problem:
Business owners spend hours every week calling people back and sending reminders instead of doing their actual job.
Simple Math:
Most owners spend 5 hours every week on phone calls and emails (that's 20 hours a month)
Their time is worth $50 to $100 every hour
That's $1,000 to $2,000 every month just doing busy work
Our system does that work for them automatically
What You Say:
"If you spend 5 hours a week calling people and sending reminders, that's 20 hours a month you could spend actually working. If your time is worth $50 an hour, that's $1,000 a month. Our $1,500 system gives you all that time back in one month."
Pick the one that matches their biggest problem:
Losing customers? Use #1
People skipping appointments? Use #2
Too busy with calls and emails? Use #3
You don't need to explain HOW it works. Just show them the money they're losing without it.
1. "Why does it cost so much?"
"Because it makes you way more money than it costs. If you're losing even 1-2 customers a month from slow follow-up, that's already more than $1,500 in lost sales."
2. "Can I pay monthly instead of all upfront?"
"We offer monthly maintenance starting at $200/month after the initial setup. The setup fee covers building your custom system."
3. "Do you have payment plans?"
"Let me check with my team on what we can do. What works better for your budget?"
4. "Is there a cheaper option?"
"Our starting price is $2,000 because we build everything custom for your business. Cheaper options are DIY software where you do all the work yourself."
5. "What exactly does automation do?"
"It handles the boring repetitive stuff automatically - calling leads back, sending reminders, answering common questions. So you can focus on actually doing the work."
6. "Will it answer my phone?"
"Yes, we can set up an AI assistant that answers calls 24/7, books appointments, and answers basic questions."
7. "Can it send text messages?"
"Yes. It can send appointment reminders, follow-ups, and check-ins automatically."
8. "Does it work with my current calendar/email/CRM?"
"Most likely yes. We connect to almost every popular tool. If you tell me what you use, I can confirm."
9. "How long does it take to set up?"
"Usually 1-2 weeks after you sign up. We handle everything - you just need to answer a few questions about how you want it to work."
10. "Do I have to learn how to use complicated software?"
"No. We build it, we set it up, and it runs automatically. You don't touch anything unless you want to make changes."
11. "What if I need help after it's set up?"
"That's what the monthly maintenance is for. We handle updates, fixes, and questions. You're not on your own."
12. "Will this take time away from my work?"
"No, the opposite. It saves you 10-15 hours a week by doing the busy work for you."
13. "How do I know this will actually work?"
"We've built these systems for [other businesses in your industry]. They're seeing fewer no-shows, more repeat customers, and way less time on the phone."
14. "What if I don't like it?"
"Let me connect you with our technical team so you can see exactly how it works before you commit."
15. "Is my information safe?"
"Yes. Everything is secure and only you have access to your customer data."
16. "What if I want to cancel?"
"You own the system after setup. If you want to stop monthly maintenance, you can - the system keeps running."
17. "Will this work for my type of business?"
"If you take appointments, follow up with customers, or answer the same questions repeatedly - yes, it works."
18. "I'm too small for this."
"This is made FOR small businesses. The bigger companies already have this stuff. We're leveling the playing field for you."
19. "I already have software that does some of this."
"Great! We'll connect to what you already use and fill in the gaps so everything talks to each other."
20. "I need to think about it."
"Totally fair. What's the main thing you're unsure about? Maybe I can help answer that now."
Don't memorize word-for-word. Use your own voice.
If you don't know the answer, say: "Let me check with the technical team and get back to you."
Keep it simple. Don't over-explain.
Don't spend your energy on these types of businesses:
Too Small:
Just started (less than 6 months in business)
Only 1-2 customers per month
Making less than $3,000/month total
Why: They can't afford it and don't have enough volume to benefit
Wrong Mindset:
"I like doing everything myself"
"I don't trust technology"
"My customers prefer the personal touch" (when talking about basic reminders)
Why: They won't use it even if they buy it
Wrong Business Type:
Businesses that don't take appointments or follow up with customers
Businesses that only get 1-2 leads per year (like real estate agents just starting)
Businesses with no phone or email contact with customers
Why: Automation doesn't help if there's nothing to automate
If you hear these phrases, move on:
"I'll think about it and get back to you in a few months"
"Send me information and I'll review it"
"Let me talk to my spouse/partner first" (without setting a follow-up time)
Why: These are polite ways of saying no
Call the UTTR technical team when:
Technical Questions You Can't Answer:
"Can it integrate with [specific software you've never heard of]?"
"How does the AI actually work?"
"Can it do [very specific custom thing]?"
Response: "That's a great technical question. Let me get you on a call with our team who builds these systems."
They Want to See It Work:
"Can you show me a demo?"
"I need to see it before I buy"
Response: "Absolutely. Let me schedule you a demo call with our technical team."
Big Custom Requests:
They want something way beyond the standard packages
They need it to work with unusual software
They want features we haven't mentioned
Response: "We can definitely customize that. Let me bring in our team to map it out with you."
Price Negotiation Beyond Your Authority:
They want a significant discount
They want a custom payment plan
Response: "Let me talk to my manager about what we can do and get back to you today."
Move on FAST when you see these:
No Decision-Making Power:
"I'll have to ask my boss/partner"
"We have a committee that decides this"
"I'm just gathering information for someone else"
Why: You're talking to the wrong person. Ask: "Can you connect me with the person who makes these decisions?"
No Real Problem:
"Things are going fine, just curious"
"Maybe someday we'll need this"
"I'm just looking around"
Why: No pain = no sale. Move on.
No Money:
"What's the absolute cheapest you can go?"
"Can you do it for $500?"
"I can't afford that right now"
Why: If $1,500 is completely out of reach, they're not ready. Circle back in 6 months.
Shopping for Free Advice:
Asking tons of detailed technical questions but avoiding pricing
"How would YOU set this up for MY business?"
Wants to "pick your brain"
Why: They're trying to DIY it themselves. Move on.
Analysis Paralysis:
"I need to research all my options first"
"Let me compare a few different companies"
Asks for proposals/quotes but won't commit to a follow-up call
Why: They'll never decide. Focus on people ready to move.
These responses mean the prospect is HOT - push for a decision:
Pain is Real:
"This is exactly what I need"
"I'm losing so much money from [missed calls/no-shows/slow follow-up]"
"I'm drowning in admin work"
Action: Show them the ROI math and ask for the sale TODAY
They Want It Now:
"How fast can you get this set up?"
"What do I need to do to get started?"
"Can we start this week?"
Action: Send them the contract immediately
They're Comparing Details:
"How long is the contract?"
"What's included in monthly maintenance?"
"When do I pay?"
Why: They're not asking IF, they're asking HOW. Close them.
They Trust You:
"My friend recommended you"
"I've heard good things"
"You seem to know what you're talking about"
Action: Ask for the sale. They're already sold.
Budget is Not the Issue:
"That's reasonable"
"I spend more than that on [other thing]"
"If it works, the price doesn't matter"
Action: Close them right now. Don't give them time to change their mind.
If you see RED FLAGS: Politely end the conversation and move to the next prospect
If you see SUCCESS SIGNALS: Push for the sale or demo immediately - don't wait
If you're UNSURE: Text the team and ask if you should keep pushing or move on